Old style business communication and marketing
1. Sign up!
2. Complete your user profile – we want to know who you are. Be interesting and keep it real.
3. Add a photo/picture/avatar – keep in mind real people like to see real photos – if you’re just an egg it shows you don’t care so why will anyone else.
4. Find similar businesses to follow – start developing your community – use Twitter search for followers.
5. Twitter is a conversation – Listen to and Talk to people about THEIR interests.
6. Be wary Twitter is not a forum for relentless sales people. If you’re ALWAYS selling or Promoting just your stuff, people will turn off. Strive for balance. Understand Twitter is a long term marketing tool.
7. Follow people/organisations not just in your sector, you can have non-business interests too – be well-rounded.
8. If more than one person is tweeting on behalf of the business make sure there’s a policy/understanding in place so there are boundaries and a shared purpose.
9. Always keep in mind why you’re using Twitter and ensure it adds to your marketing strategy. Use some of the statistical tools available to make sure Twitter is worth the time (therefore money) input.
10. When online be engaged and be helpful.
How to Tweet
11. Have other members of your team tweet if possible. It’s nice to have variety and if it’s one person’s sole responsibility they may get fed up.
12. When promoting a blog post, directing people to a website etc, give a hint what it’s about – give your followers an indication as to why you bothered to write/post it so they can be bothered to follow your link.
13. Ask questions. Twitter is GREAT for getting opinions – people love to share their knowledge and give advice.
14. Follow people who have similar interests but go a step further and see who follows them – follow their followers. Remember you can unfollow.
15. Re-Tweet (RT) other people’s Tweet. This probably won’t directly impact your business, but you’re seen as someone who shares. Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.
16. Tweet when your audience is online. The wee hours or weekend are quite often quieter times. Have a break!
17. When you DO talk about your stuff, make it useful/interesting/fun. Give advice, blog posts, pictures, etc.
18. Share the human face of your company. If you’re bothering to tweet, it means you believe social media has a value for connecting people. Be a “human” not a “robot”. Share some personal items but nothing private. Also share links of interesting events/people/places in your community.
19. Don’t break your arm patting yourself on the back but do share your successes. Share other people’s triumphs as well. Be supportive. Don’t single-mindedly tweet about you and your business – don’t be an ego maniac. Boring!
20. Point out things of interest things in your field. Become an expert. Also share links of interest about your community eg: events/people. Be real.
Tips for helping you manage Twitter
21. You don’t have to read every tweet. If you want to get anything else done in a day, you can’t. And honestly, ALL Tweets are not the same. Some of them aren’t incredibly interesting.
22. You don’t have to reply to every tweet directed to you – some are robot anyway. But its nice to respond to say a quick thank you
23. Use direct messages (DM) for 1-to-1 and private conversations.
24. Use services like Twitter Search to see if someone’s talking about you.
25. Use a Twitter management tool like Tweetdeck or Hootsuite These tools make it much easier to manage Twitter.
26. Don’t let Social media take over! Be prepared to miss stuff but the good stuff will come around again.
27. Use an URL shortening tool. It helps tidy up your tweets. (the facility is available directly on Hootsuite). You can also track who follows your links.
28. If someone says you’re doing it wrong, forget it. There are no hard and fast rules for using Twitter. They can unfollow if you if they want. However, if a lot of people say you’re doing it wrong, well then maybe it’s time to reconsider Twitter as a marketing tool or get someone else to do it for you.
29. Schedule Tweets! You don’t have to be glued to the screen.
30. You can tweet some of your tweets again. Resend tweets out at different times of the day. The Twitter audience fluctuates so new people can pick up your old tweets. Don’t get too repetitive though.
Stopping now 🙂 There is more advice but this is already too much to remember. I’ll save a bit more for later.
One last point and it’s the big one.Top, number one rule (and I’ve said it before, yes, will say it again) always keep in mind when using any form of Social Media for business that:
“People do business with people they know
and people they like”
and people they like”
New style communication is on the Web