Ta Dah! An actual useful, “how to…” post.
The following list is a few choice tidbits on dealing with Social Media – focusing on Twitter and LinkedIn (I’m a long time non-fan of Facebook. How much time do you have? Yes I’m there but not yet entirely comfortable.). Of course accompanied by the usual disclaimer – “In my humble opinion the following is very good advice…”
1. Remember it is a public forum. “What happens in Vegas, stays in Vegas”, does not apply.
2. Social Media is yet another tool and will not replace any of the tools you are currently using. You will have to pick your demons carefully because you do not have the time to be brilliant on all platforms and you have to do them well. Choose wisely.
3. LinkedIn – This social networking site is less about how many than about how good. You are expected to know your contacts and to be able to recommend them to others. Remember people want to connect to you to use your reputation and access your contacts.
4. Use LinkedIn to keep in touch. Supposedly these are your most essential business colleagues. Make sure they have your most up-to-date details.
5. Consistency is king! If you use multiply forms of social media, say the same thing on all.
6. Twitter might be a daft word and tweeting a seemingly frivolous activity. Still, make an effort to be interesting, informative and real or no one worthwhile will follow you.
7. As much as possible (for your own sanity) try to use one social media platform to populate another. Examples; Tweet your latest (or relevant) blog posts on Twitter to drive traffic to your blog and website. Use Tumblr to add content to your blog. Post your Twitter on your website/LinkedIn. etc
8. If you don’t want to tweet/blog/connect/follow and you still feel it is an integral part of your marketing plan (because it should be), hire someone else to do it. Delegating is OK, getting help to manage it better is OK too.
9. THERE ARE NO OVERNIGHT SUCCESS STORIES! Those people who say they made 3 million pounds in 18 months with their blog, yes they are trying to sell you something!
10. If you decide Social Media doesn’t work for you, you really don’t have to stay.
How To Permanently Delete Your Account on Popular Websites – Here
Plus 1 – Finally – Always remember:
People do business with people they know and
people they like!
So you are assured I don’t take myself too seriously:
Me as the reigning queen of Social Media
Surfer’s Paradise, Queensland, Australia – 2005