My Insights on Social Media – after…..?! Years of Being Online

I said in a much (much) earlier entry, I didn’t expect to be giving out advice on a regular basis because: 1. there is a lot of that on the Internet already, 2. why would I expect you to listen to me, (if you know me you would!) and 3. it’s my objective and that of my small business to offer my clients practical help – the roll up one’s sleeves and get-on-with-it kind of help.  So I’m a doer not a teller.  But well, things change 🙂

After the rambling preamble, what you can expect from this blog, is a series of loose observations and some personal opinions with some nice photographs here and there.

Vancouver, British Columbia – 2005

Today I will be sharing a few insights that I have gained over the last few year as I have plunged into the world of “Social Media” primarily for business (business? That is so funny on reflection! It’s pretty personal now as well.):

1.   Social Media isn’t free.  Twitter, blogging, Flickr etc may be free applications but they have to be maintained and of course the old adage is true – Time = Money

2.   Social Media is a public forum.  Don’t say anything you’ll regret and keep this in mind triply if your using it for business.  I know many of you have been indulging in major sporting events and the festivals (it’s not just me), but I don’t want to know how much you drank to celebrate/commiserate and I really don’t want to know what intimate bits of you got sunburn!  Yes, maybe I’m old fashioned but these colourful insights will have an adverse effect on my opinion of you.  You maybe my colleague, my potential colleague but you are not my friend (yet).

3.   There is no excuse not to be polite.  Please and thanks yous don’t cost anything and you’ll cultivate a reputation for generosity, fair mindedness and integrity. When texting and Twittering, brevity is essential but being terse and rude isn’t acceptable. And yes, spelling counts!

Granada, Spain – 2008
4.   Don’t ask for favours from people (requests for links, referrals, reviews, etc) and then tell the person what to say.  Note the word favour! Keep in mind when you ask, that you might not actually know them all that well.  Social Media can engender feelings of rapport that may not be reciprocated.

5.  Remember you have real friends and real family members.  Texting, tweeting, making or taking phone calls, whatever is NOT acceptable when you are supposed to be spending quality time with live, present people who care about you.  Always use technology to support and enhance your life and business not as a social substitute.

An aside here, I have never understood in films/TV even real life, why people ALWAYS feel they have to answer the phone.  I have an answering machine that provides a very adequate messaging service.  Sometimes I’m busy and can’t deal with a call at that exact moment.  It may be that I’m not even necessarily busy.  I might be reading a book, in the shower, just back from a run and wanting a shower, anything.  When the phone goes and I don’t answer it, it’s simply because I’m not ready to have a chat.  I promise to get back to you asap.

Oh dear, my phone dilemma.  This is probably just me and my eccentricities 😦  Still I maintain that I’m in charge of my phone, not visa versa!

And finally,

6.  Always, always remember the key to using Social Media successfully, is to be yourself.  People do business with people they like.

Hope you found this helpful, I do try my best.

Right, now I’m off for a run now.  Don’t call I won’t answer.  After running, I really really do want that shower!

Later

J

Paris, France – 2007